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The agentic AI for parents.

It remembers, nudges, and acts before you ask — built on decades of child psychology.

  • Grounded in developmental psychology
  • Crisis-safe by design
  • We never sell your data

The emoGlow film

Free on iOS and Android

How parents use it

What would you like help with tonight?

emoGlow is one app, but parents reach for it for different reasons. Pick yours to see how the pieces work together.

Rehearse the talk before the talk

Phones. AI. Growing up. You know the conversation is coming and you have no idea how it will go.

  1. Compass

    Open the moment: a two-minute read on what the research says, then a private reflection only you can see.

  2. Bloom · Practice Pro

    Rehearse it with Bloom playing your child, in their words for their age, with coaching notes as you go.

  3. Family agreement Pro

    Turn what you agreed into one shared page, and propose it to the other parent.

  4. Nudges

    A few days later Bloom checks in: how did it land, and what is the next small step?

What you get You have said the hard thing once already, with a plan the whole family agreed to.

Start free
A Compass practice session: Bloom plays Theo, who misses his dad on Monday mornings, and a coaching note follows the parent’s reply

The week runs without you holding it

Two calendars, a practice change, a sitter, a deadline, and it all lives in your head.

  1. Schedule

    One family calendar synced with Google, Apple and Outlook. Conflicts surface before they bite.

  2. The Binder

    Forward the practice-change email. Bloom drafts the event; you tap confirm.

  3. Routines

    The evening routine runs itself: steps, timers and reminders for the hours you are not managing.

  4. Handoffs

    Prepare the handoff so the other parent picks up mid-stream, then debrief how it went.

  5. Bloom’s Plan

    When a pattern shows, Bloom proposes the next small structural fix and sets it up for you.

What you get Fewer things to remember by dinner, and the other household in sync.

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The schedule for the next seven days: a museum-trip permission slip for Theo and Amara’s art club on Wednesday, quiet days marked clear, and an Add event button

Forward an email. Done.

Newsletters, picture day, the fee, the form, the permission slip. Every one of them is a job.

  1. The Binder

    Forward any school, activity or medical email to your Binder address.

  2. Review

    Each item comes back as an event, a task or a reminder, sorted by child, waiting for your confirm.

  3. Schedule

    It lands on the family calendar, on the right date, with a reminder the morning of.

  4. Lists & bills

    The supply list and the fee go where you will actually see them.

What you get A forwarded email is the entire workflow.

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The Binder has read a forwarded school email: a parents’ evening, a booking deadline and the teacher’s name, each asking which child it is for

Fewer messages you regret

You need to decide something with the other parent and the last three messages went badly.

  1. Together

    Write the message. If it reads hot, emoGlow says so and offers a calmer version you can undo.

  2. Bloom · Draft

    Or ask Bloom to draft it in the tone you choose: direct, warm, brief, or de-escalate.

  3. Decisions

    Put what needs deciding on a card with a due date, and vote.

  4. Handoffs

    Prepare, hand over, debrief. The details travel with the child.

What you get Decisions that actually close, and a record if you ever need one.

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The Decisions tab in Together: a proposal about Sofia joining the school ski trip with three days left, Approve and Reject buttons and no votes yet

See each child clearly

You want your child to name feelings, bounce back, and grow in confidence, and you are not sure it is working.

  1. Daily check-in

    Three seconds or three minutes: your mood, your energy, each child’s mood, and a rose, a thorn, a bud.

  2. Kids World

    The week’s emotional weather, what helps, what is worth noticing, and the patterns you would never spot alone.

  3. Stories & activities

    A bedtime story with their name and interests, or an activity for today, chosen for what they need this week.

  4. Learn

    Articles, podcasts and quick tips curated for your child’s stage, not the internet’s.

What you get A running, evidence-backed portrait of your kid instead of a hunch.

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Bloom noticed that parent and child were both low, with a research-backed idea for something calm to do together and a Talk to Bloom button

The hardest hour has a script

It is 7:40, nobody is in pajamas, and you have nothing left.

  1. Routines

    The bedtime routine runs step by step with countdown timers the kids can see.

  2. Stories

    Tonight’s story, or generate one with your child’s name, for calm, courage, or just sleep.

  3. Bloom · Voice

    Talk it through hands-free while you tidy up. Bloom answers aloud.

  4. Breathing

    A one-minute reset for you after lights out.

What you get A routine that runs itself, a story that fits tonight, and a calmer you.

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Tonight’s story, open: “Theo’s Big Adventure”, about a little dinosaur with two homes

Something real to hold at 2 a.m.

You are awake, worried about your child, and Google has forty answers.

  1. Bloom

    Ask by text or voice. Bloom picks up where you left off: it remembers your child, your last conversation, what worked.

  2. Research-grounded

    Answers cite the developmental research they come from, and say so when they don’t.

  3. Crisis-safe

    Every message is screened. If a conversation suggests someone may be at risk, local crisis lines appear in your language.

  4. Learn

    The article Bloom cited, saved to your library. In the morning, a nudge asks whether it helped.

What you get Guidance for your child, not a generic one, with safety rails that never switch off.

Start free
A late-night question to Bloom, “Theo’s been rough in the mornings. Am I imagining it?”, and Bloom’s answer

You are never parenting alone

You want to know what other parents actually did, not what a forum stranger thinks.

  1. Village

    Ask anonymously in a corner: sleep, teens, screen time, big feelings, co-parenting.

  2. Bloom · AI coach

    Bloom posts a cited first answer within seconds, clearly labeled as AI.

  3. Parents

    Real parents add their take. You add yours.

  4. Bloom

    Then ask Bloom privately to fit the thread to your child, and turn it into a routine or a reminder.

What you get A thread that is never empty, then a decision adapted to your kid.

Start free
The Village tab in Together: safe and anonymous, today’s prompt about homework, topic filters and a post from an anonymous parent about morning routines

Why we exist

Every child deserves world-class parenting. The gap isn’t who cares more. It’s who has access.

We carry the mental load.

School emails become events. Schedules stay in sync across every adult in your child’s life. The 11 p.m. Google search becomes a two-minute conversation.

We strengthen your own judgment.

Bloom doesn’t hand you a script. It helps you see your child clearly, name what’s happening, and choose the next step yourself.

We keep you steady when it’s hard.

A calm, regulated presence at 2 a.m., in your language, that knows your family and knows when to point you to real help.

Bloom · the AI hub

A coach that knows your child

Bloom remembers that Monday mornings are hard for Theo and that Amara, at fourteen, needs a different kind of help. Ask anything, any hour, and get guidance for your child, not a generic one.

  • Contextual memory: name, age, temperament, what worked last time
  • Answers grounded in developmental research, cited when a source exists
  • Nudges before you ask, never a nag
  • Too tired to type? Hold the bar and just talk, in nine languages
Bloom’s hub: a few things you could do today, starting with a space-dinosaur art project picked for Theo, and today’s insight
A live voice session with Bloom: Bloom is speaking, with mute, end call and speaker controls, and a chip offering to draft the message for Marcus

The Binder · family calendar

The mental load, carried

Send the school newsletter, the pediatrician reminder, the soccer schedule. The Binder turns them into events, tasks and reminders, asks which child they belong to, and waits for your confirm.

  • Events, tasks and reminders extracted automatically
  • Nothing lands on the calendar without your confirmation
  • Works with the mail you already have
  • One calendar for every adult who helps, in sync with Google, Apple and Outlook
The Binder after a forwarded school email: two events added and shared with the co-parent, a parents’ evening booking waiting to be confirmed, and Bloom learning Theo’s teacher’s name
The same week from the other parent’s side: the museum-trip permission slip and Amara’s art club are in his schedule too, and quiet days say so

Kids World

Every child, at a glance

Moods, milestones and patterns you would never spot alone, gathered from quick check-ins and turned into insights you can act on this week.

  • How each child felt this month, as weather, from three-second check-ins
  • The patterns in their days, like when they tend to be brightest
  • A way to rehearse the hard moment with Bloom playing your child
Theo’s World: his month as emotional weather, mostly good with five storm days, 27 check-ins, and the time of day he is brightest

Safety and privacy

Built for the moments that matter.

Crisis-safe by design

Every message is screened for risk before anything else happens. If a conversation suggests someone may be at risk, Bloom surfaces local crisis resources immediately, in your language.

Support, not treatment

emoGlow is a coach and a coordinator. It never diagnoses, never replaces a clinician, and says so when a question needs one.

Your family’s data stays yours

We never sell data. Children’s information personalizes your family’s experience and nothing else, in line with COPPA. Export or delete everything, any time.

The science

Parenting, with science on your side.

Every answer starts from what emoGlow knows about your family, then draws on fifty years of child-development research: naming feelings, Yale’s RULER model, emotion coaching, attachment, and practicing hard conversations before they happen.

How emoGlow uses psychology and AI →

  • Affect labelingSiegel
  • RULER mood modelYale
  • Emotion coachingGottman
  • AttachmentBowlby & Ainsworth
  • Cognitive loadSweller
  • ScaffoldingVygotsky

FAQ

Questions parents ask.

What is emoGlow?

emoGlow is an AI parenting platform for every family structure. At its center is Bloom, an AI hub you can chat or talk with, that remembers your children by name, age and temperament and coaches you with guidance grounded in developmental psychology. Around Bloom sit the tools that carry the mental load: The Binder, a family calendar, Kids World, Compass, Learn and the Village.

Is it free?

Yes. You can download emoGlow and start for free on iOS and Android. emoGlow Pro unlocks unlimited Bloom conversations and advanced tools; see pricing.

Is emoGlow a replacement for a therapist or a pediatrician?

No. emoGlow supports parents; it is not a medical, legal or therapy service and never diagnoses. If a conversation suggests someone may be at risk, Bloom surfaces local crisis resources immediately. If someone is in danger, contact local emergency services.

What does “grounded in psychology” actually mean?

Bloom’s responses are shaped by named frameworks that are part of the product itself: affect labeling (“name it to tame it”), Yale’s RULER mood model, emotion coaching, attachment research, and behavioral rehearsal. Guidance is retrieved from a curated research library and cited when a source exists. Read more on the science page.

What happens to my family’s data?

We never sell your data. Children’s information is used only to personalize your own family’s experience, in line with COPPA. You can export or delete everything from inside the app. Full details are in the privacy policy.

Does it work for co-parents, blended families, or grandparents?

Yes. emoGlow is built for every family structure: single, partnered, separated, blended and grandparent-led. Invite the other adults in your child’s life and each person sees what they should, and nothing they shouldn’t.

Which languages does it speak?

English, Arabic, German, Spanish, French, Hindi, Japanese, Korean and Simplified Chinese, in text and in voice. Bloom answers in the language you use.

Which devices are supported?

iPhone and iPad on iOS 16 or later, and Android phones and tablets on Android 8 or later. Get it from the App Store or Google Play.

Start tonight. It’s free.

Download emoGlow, add your child, and ask Bloom the question you were going to Google.