Privacy

emoGlow app privacy policy.

Last updated: October 7, 2026

Introduction

HRMVerse LLC (“we,” “us,” or “our”) operates the emoGlow mobile application (the “App”). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our App.

Your privacy is critically important to us. We are committed to protecting your personal information and your child’s information in compliance with applicable data protection laws, including:

COPPA (Children’s Online Privacy Protection Act) - USA
GDPR (General Data Protection Regulation) - EU
CCPA (California Consumer Privacy Act) - California

emoGlow accounts are for adults. You must be 18 or older and a parent or legal guardian (or an adult invited by one, such as a co-parent or caregiver) to use the App. Children never create accounts; any information about a child is provided by their parent or guardian. Use of the App is also governed by our Terms of Service.

Please read this Privacy Policy carefully. By using emoGlow, you consent to the practices described herein.

1. Information We Collect

1.1 Information You Provide

Account Information:

Name and email address
Password (encrypted)
Profile photo (optional)
Phone number (optional)

Family Information:

Child’s first name
Child’s date of birth
Child’s gender (optional)
Family structure (single parent, co-parents, etc.)

User-Generated Content:

Notes, memories, and journal entries
Photos and videos uploaded by you
Messages and communications
Schedules and routines
Wellness and mood tracking data

Service Provider Information (if you invite service providers):

Name and contact information
Relationship to your family (e.g., teacher, coach)

1.2 Information About Children

Children do not create accounts or give us information themselves. Information about a child is entered by the child’s parent or legal guardian, who must be 18 or older. For children under 13, we collect this information only with verified parental consent under COPPA (see section 4). It is limited to:

First name (no last name required)
Age or date of birth
Gender (optional)
Photos uploaded by parents
Developmental milestones tracked by parents
Mood and wellness data recorded by parents

We do not:

Collect children’s email addresses or contact information
Allow children to create accounts
Collect more information than necessary
Share children’s information with third parties for marketing
Condition service access on providing more information than necessary

1.3 Automatically Collected Information

Device Information:

Device type and model
Operating system and version
Unique device identifiers
Mobile network information

Usage Information:

App features used
Time and duration of use
Navigation patterns within the App
Performance and crash data

Location Information:

Approximate location (based on IP address)
Precise location (only with your explicit permission)

1.4 Information from Third Parties

OAuth Authentication: If you sign in with Google, Apple, or Facebook, we receive:

Name and email address
Profile photo
Account ID (for authentication only)

Calendar Integration (optional): If you connect external calendars, we access event data to provide scheduling features. If you turn on “Bloom and AI features”, Bloom may also use your calendar events, including events from connected calendars, as described in section 3.2; you choose how much in Settings → AI & Bloom → Calendar access for Bloom.

2. How We Use Your Information

2.1 Primary Purposes

We use your information to:

Provide Services: Deliver core App functionality (schedules, memories, insights)
AI Features: Generate personalized recommendations and predictive insights
Co-Parenting: Enable shared access and coordination between authorized adults
Communication: Send notifications, reminders, and updates
Customer Support: Respond to your inquiries and resolve issues

2.2 Service Improvement

We use aggregated, anonymized data to:

Improve App performance and features
Develop new features and services
Conduct research and analytics
Monitor usage trends

2.3 Legal Compliance

We may use your information to:

Comply with legal obligations
Respond to lawful requests from authorities
Enforce our Terms of Service
Protect our rights and the rights of others

3.1 No Sale of Data

We do NOT sell your personal information or your child’s information to third parties.

3.2 Service Providers

We share information with trusted third-party service providers who help us operate the App:

Cloud Hosting & Storage: Railway (application hosting), MongoDB Atlas (database), Cloudflare R2 (file and media storage), Microsoft Azure (encrypted database backups)
Authentication: Google, Apple OAuth services
Analytics: PostHog (product analytics)
Crash & Error Diagnostics: Sentry (Functional Software, Inc.). When the App crashes or hits an error, Sentry receives technical details such as the error, your device model and the App version. For a small sample of sessions it may also receive a screen recording in which all text and images are masked. Screen recordings and error screenshots stop as soon as you turn off Settings › Privacy & Security › Share usage analytics; crash reports without them may still be sent.
AI Services (only if you turn on “Bloom and AI features”): Microsoft (Azure OpenAI, Azure AI Foundry and Azure AI Content Safety — chat, insights, embeddings, moderation, images, text-to-speech and speech-to-text), Deepgram (speech-to-text for voice conversations), ElevenLabs (Bloom’s voice on voice calls) and Daily (audio transport for voice calls). What you share with Bloom — which may include your family’s names, your children’s details, your calendar events, and what you tell us about your family life — is sent to these providers so they can process it for us. We ask for your explicit permission first, and you can withdraw it at any time in Settings → Privacy & Security; when it is off, we stop sending your content to these providers.
Payment Processing: Stripe, RevenueCat (for subscriptions)

All service providers are contractually obligated to protect your data and use it only for the purposes we specify.

3.3 Co-Parents and Invited Users

When you add co-parents or service providers:

They can access shared family information
They cannot access your personal account information
You can revoke access at any time

3.4 Legal Requirements

We may disclose information if required by law or in response to:

Court orders or subpoenas
Government investigations
Legal processes
Protection of rights, property, or safety

3.5 Business Transfers

If HRMVerse LLC is acquired or merged, your information may be transferred to the new owner. You will be notified of any such change.

3.6 AI-Written Community Content and Internal Test Accounts

Some community content is written by AI. In the community (the Village), Bloom, our AI parenting coach, writes some answers and some starter questions that help a quiet topic get going. This content is always labeled as written by Bloom (AI), so you can tell it apart from posts by other parents. Starter questions written by people on our team are labeled as coming from the emoGlow team, never as posts by another parent.
Internal test accounts. emoGlow operates internal test accounts that we use to test the App. They are kept separate from real members: their content is never shown to you, and they cannot answer, follow, message or otherwise interact with you.

4. Children’s Privacy (COPPA Compliance)

Children never sign up for emoGlow. Information about a child is provided only by an adult parent or legal guardian, and we require verifiable parental consent before collecting information about children under 13. Consent is obtained through:

Authenticated account creation by the parent or guardian (18+ only)
Explicit opt-in during child profile setup
Clear disclosure of data collection practices

4.2 Information We Collect About Children

We collect only the minimum necessary information:

First name (no last name)
Age or date of birth (for age-appropriate features)
Photos and videos (uploaded by parents)
Developmental milestones (tracked by parents)

4.3 How We Use Children’s Information

Children’s information is used solely to:

Display child profiles within the family account
Provide age-appropriate recommendations
Generate family insights
Enable routine tracking and memory preservation

4.4 Parental Rights

Parents have the right to:

Review all information collected about their child
Request deletion of their child’s information
Refuse further collection at any time
Revoke consent without penalty

To exercise these rights, contact us at privacy@emoglow.ai.

4.5 Data Retention for Children

Children’s information is retained only as long as:

The child profile is active, OR
Required by law

Upon deletion request, children’s information is permanently deleted within 30 days, except where retention is required by law.

5. Data Security

5.1 Security Measures

We implement the following security measures to protect your information:

Encryption in transit: All traffic between the App and our servers is encrypted with TLS.
Storage encryption: Our hosting providers (MongoDB Atlas, Cloudflare R2) encrypt stored data at the platform level under their own terms. We do not add a separate application-level encryption layer on top of that.
Backups: Nightly database backups are stored in Microsoft Azure in the United States, encrypted with a key we control that is held in a hardware security module, and are automatically deleted after 35 days, then permanently erased 14 days later.
Authentication: OAuth sign-in and hashed passwords (bcrypt).
Access Controls: Role-based access, scoped to your family.
Monitoring: Application error and performance monitoring (Sentry; see section 3.2).

5.2 No Absolute Security

While we strive to protect your information, no method of transmission or storage is 100% secure. You use the App at your own risk.

5.3 Your Responsibility

You are responsible for:

Keeping your password confidential
Logging out of shared devices
Notifying us immediately of any unauthorized access

6. Your Rights and Choices

If you are in the European Union, you have the right to:

Access: Request a copy of your personal data
Rectification: Correct inaccurate or incomplete data
Erasure: Request deletion of your data (“right to be forgotten”)
Restriction: Limit how we process your data
Portability: Receive your data in a machine-readable format
Objection: Object to processing based on legitimate interests
Withdraw Consent: Withdraw consent at any time (without affecting prior processing)

To exercise these rights, contact us at privacy@emoglow.ai.

6.2 CCPA Rights (California Residents)

If you are in California, you have the right to:

Know: What personal information we collect, use, and share
Delete: Request deletion of your personal information
Opt-Out: Opt-out of the “sale” of personal information (we do not sell data)
Non-Discrimination: Not be discriminated against for exercising your rights

6.3 General Rights (All Users)

All users can:

Access Account Data: View and export your data within the App
Update Information: Edit your profile and family information
Delete Account: Request full account deletion
Manage Notifications: Control push notifications and email preferences
Revoke Permissions: Disable location, camera, or other device permissions

7. Data Retention

7.1 Active Accounts

We retain your information for as long as your account is active or as needed to provide services.

7.2 Deleted Accounts

After account deletion:

Personal data is permanently deleted within 30 days
Copies in our encrypted backups are purged on our rolling backup cycle, no longer than 90 days after deletion
Some data may be retained for legal/compliance purposes (e.g., transaction records)
Anonymized, aggregated data may be retained for analytics

7.3 Children’s Data

Children’s information is deleted within 30 days of parental deletion request, except where required by law.

8. International Data Transfers

8.1 Global Operations

emoGlow is operated from the United States, and our database and file storage are hosted in the United States. If you access the App from outside the U.S., your information may be transferred to, stored, and processed in the United States.

Our AI providers process requests on globally distributed infrastructure. This means the content of your conversations with Bloom may be processed on servers outside the United States, including outside your own country, depending on where the provider routes the request.

For EU users, we use Standard Contractual Clauses (SCCs) approved by the European Commission to protect your data during international transfers.

9. Third-Party Links

The App may contain links to third-party websites or services. We are not responsible for their privacy practices. Please review their privacy policies before providing any information.

10. Do Not Track Signals

Some browsers support “Do Not Track” (DNT) signals. We do not currently respond to DNT signals, but we do not track users across third-party websites.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we make material changes:

We will notify you via email or in-app notification
The “Last Updated” date will be revised
Continued use of the App constitutes acceptance of the updated policy

12. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or your data, please contact us:

HRMVerse LLC
Privacy Officer
Email: privacy@emoglow.ai
Support: support@emoglow.ai
Address: 43578 Bryant Street, Fremont, CA 94539, United States
Website: https://emoglow.ai

For GDPR inquiries: gdpr@emoglow.ai
For COPPA inquiries: coppa@emoglow.ai

13. Supervisory Authority

If you are in the EU and believe we have not adequately addressed your privacy concerns, you have the right to lodge a complaint with your local data protection authority.

By using emoGlow, you acknowledge that you have read and understood this Privacy Policy and consent to our collection, use, and disclosure of your information as described herein.